American Pizza Chains Avoid the
“Mother Country”
Go ahead. Look up
the number for Pizza Hut in Rome. I'll
wait.............hmmmmm.........can't seem to find it, huh? That's
okay. I'll settle for a slice or two from Domino's in Naples. What?
Can't find that number either? Well, surely there must be a Little
Caesar's somewhere near the Colosseum. After all, Big Caesar hung out
there. Really? No luck?
Who
would believe that the biggest pizza makers in the world don't make
pizzas in Italy? Actually, that would be pizze, the
proper plural of “pizza.” “Pizzas” is an entirely American
word. In much the same way as pepperoni pizza is an entirely American
creation. Which is probably why none of the Big Three pizza purveyors
peddle their product in the “Mother Country.” Nobody would buy
it.
Italian pizza is to
American pizza what a prize fight is to a street brawl: some of the
components are the same, but the techniques are utterly different.
And even though Italians outspend Americans by almost 4 to 1 in per
capita pizza purchasing, not a single funny red roof, spotted game
piece, or goofy little emperor figure can be found anywhere from the
heel to the top of the boot.
But
surely the American pizza titans must be chomping at the bit to take
their version of the All-Italian favorite back home, right? Not so
much. A Pizza Hut spokesperson claims, “Italy does not fit with our
brand story.” Whatever the hell that means. A rep for Little
Caesar's says, "Our initial focus is more on the developing
countries rather than the developed." He then talks about
expanding into Canada.
I guess the effect would be about the
same as opening a Taco Bell in Mexico or a P.F. Chang's in China.
Nobody but American tourists would eat there. And that would be
largely because many of them are too damn stupid to know better. Case
in point, a comment I found on Yahoo! while researching this subject:
“At the risk of a million thumbs down, the pizza in Italy is not
the same as Pizza Hut, or any other pizza place in North America. We
missed good food there. (Even the week with a tour that took us to
supposedly good upscale places) My heart jumped in Naples when I saw
the McDonald's at the train station. Loved everything.” How do
you answer that? Let me try. “Of course it's
not the same, you palate-numbed idiot. The pizza in Italy is actually
good!!” Pardon me
while I get over hyperventilating.
A
little more research discovered that there is, indeed, a Pizza Hut in
Rome. And it got five-and-a-half stars on Yelp. It's on Martha Berry
Highway in Rome, Georgia and may I highly recommend it to the
adventurous world traveler whose heart jumped at the sight of
McDonald's. Funny, his heart jumps and my stomach drops. Oh, well. He
might also try the Domino's I found in Naples. It got a half-star
less on Yelp, so it may not be as good as the Pizza Hut in Rome, but
head on over to Tamiami Trail North in Naples, Florida and try it for
yourself. There's even a Little Caesar's in Florence (SC) and a
Hungry Howie's (don't know how we left that one off the list) in
Venice. (That would be the Venice with a beach in Florida rather than
the one with the canals in Italy.) Hey, it's the best list I could
come up with. You can still tell people you went to Pizza Hut in
Rome, capisci?
They'll never know.
Seriously, there is
an Italian equivalent of fast-food pizza......sort of. It's a chain
place called “Spizzico.” The word is a derivative of
“spizzicare,” Italian for “nibble.” You can find them in
airports, train stations, shopping malls and such, where they serve
rather huge slices of pizza along with such traditional Italian fare
as French fries and soda. You can dine in or take out. That should
make Mr. Heart Jumper feel right at home.
So in summation,
may I heartily recommend you honor, observe, and/or celebrate
National Pizza Month the way any good Italian would? Avoid Pizza Hut,
Domino's, Little Caesar's, Papa John's, Papa Murphy's, Sbarro,
CiCi's, Godfather's, and, yes, even Hungry Howie's and go out and
find yourself a real pizza place somewhere. You probably have one
near you. I'm writing from a small town in the middle of nowhere and
there are at least ten fairly authentic, real Italian pizza joints
run by real Italians located within twenty-five miles. Any and all of
them are vastly superior to any and all of the aforementioned. In
fact, I drove by one of my favorite places earlier today.
Would you believe
my heart jumped when I saw it?
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