Food Network? Why Not Call It “Food
and Entertainment Network?”
There's all kinds of Internet buzz being generated lately by the “news” behind Mario Batali's
departure from Food Network. It's not really news. Mario has been
telling people why he left for years, but for some reason when he sat
down with “The Atlantic” recently and repeated his oft-told tale,
it suddenly became “news.”
So why did Mario tell Food Network
where to go? First of all, they gave him the Emeril LaGasse
treatment. Like Emeril, Mario was a major stud in the network's
stable back when they still pretended to care about food. “Molto
Mario” was a programming staple, as was “Emeril Live.” Then the
network did a 180 and decided they wanted to be an
entertainment/reality medium rather than a food medium and they gave
most of their food stars the old heave ho, replacing them with hours
and hours of mindless, brainless, talentless competition shows and
worse.
Mario hung around for awhile after they
axed “Molto Mario” because he was still a major player on the one
competition show Food Network had that was worth watching, “Iron
Chef America.” But it didn't take long for the idiots on the upper
floors to screw that pooch, too.
It's a basic tenet of jurisprudence
that one is entitled to be judged by a jury of one's peers. Taken to
the food competition show level, that would mean that contestants
should be judged by their equals; people qualified to evaluate them
based on their own experience within the food industry. Makes sense.
And that's probably why the powers-that-be stopped doing it. I mean,
we're talking Wolfgang Puck here. Bobby Flay. Masaharu Morimoto. And,
of course, Mario Batali. And some of the competitors they faced
included names like Jamie Oliver, Tim Love, Chris Cosentino, Anita
Lo, Ming Tsai, Rick Bayless, Todd English, Wylie Dufresne, David
Burke, John Besh, Susur Lee, Richard Blais, and Jose Andres, just to
name a few. These high caliber, heavy hitting chefs have a galaxy of
stars among them. And in the beginning, they were being judged by
people who knew food. Fellow chefs, food writers, restaurant critics.
But I guess the network execs figured that folks like Dana Cowin,
Jeffrey Steingarten, and Ed Levine weren't glamorous or attractive or
entertaining enough to fit their new entertainment module, so they
started trotting out actors and comedians and sports figures. Now
Boomer Esiason might be a great panelist on Monday Night Football,
but what the hell does he know about food and cooking? Other than the
fact that he likes to eat. So Mario got pissed about the whole dog and pony show and hit the road. And rightly so.
First, they unceremoniously kick his well-received cooking show to
the curb then they add insult to injury by letting “skinny little
actresses” (his words) judge his offerings as a chef.
I'm a cook, okay? I'm not a chef, but I
am a knowledgeable cook. And I write a bit about food. But I would
never in my wildest dreams consider myself qualified to sit at a
table with one or two equally unqualified individuals and tell any
one of the aforementioned culinary superstars that their dishes
needed salt. Can you imagine a Little League coach telling Derek
Jeter or Miguel Cabrera or Ryan Braun that their swing is a little
off? “Yo, Peyton Manning. I don't actually play football, but I
watch it on TV and I don't think you're holding the ball quite
right.” Or, “Gee, Mr.Pacino. I really like your movies, but I
don't think you really got a handle on that last character you
played.” Okay, so everybody's entitled to an opinion, but when
you're in a position to judge something, shouldn't it at least be an
informed or educated opinion?
A lot of people don't like Mario, and
that's fine. I like him. We're not best buds or anything, but I've
seen him in person and I respect his talent and his ability. The
whole shorts, vest, and orange crocs thing and the rockstar wannabe
attitude aside, he knows his food. And that's more than can be said
about the people judging “Iron Chef America” these days. I agree
with him on that point. Many is the time I've sat there in my living
room and said, “Who the f**k are you (Mario's words again) to be
talking about (fill in the blank)'s food?” Come on, Food Network!
Just because a person has openings on both ends with which to process
food does not make them qualified to pass judgment on professionals
with decades of experience in the kitchen, no matter how many entertainment awards
they've been nominated for or what their Nielsen ratings are.
But sadly, as I said, Food Network has
long since abandoned any semblance of a commitment to food or food
education in favor of the latest glitz and glam of so-called
“reality” TV. They might as well call themselves the “Food and
Entertainment Network.” Or maybe, to get the priorities straight,
the “Entertainment and Food Network.” Does anybody remember a
fortunately short-lived FN farce called “Bama Glama?” If not,
look it up. Whoever green-lighted that disaster should be tarred,
feathered, and ridden out of Chelsea Market on a rail. And the
process should be filmed and aired. After all, feathers come from
birds and birds are food, so by Food Network's logic, such a
spectacle could be considered food programming.
When speaking of his erstwhile
employer, former Food Networker Anthony Bourdain once said, “Aspiring
to mediocrity is not a good thing.” Tony's gone. Mario's gone.
Emeril's gone. Wolfgang is “retired.” Kitchen savvy Ted Allen and
Alton Brown are reduced to being game show hosts. Nigella Lawson,
Michael Chiarello, Jamie Oliver, Sara Moulton.......all serious food
people and all gone. I'm a serious food person, too, and although I'm
not quite gone yet, I'm going.
People always say, “Remember when MTV
used to play music videos?” How about this; “Remember when Food
Network used to be about food?”
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