Thanksgiving is supposed to be a time
of big, hectic-but-happy gatherings. Of course, as “Black Friday”
morphs into “Gray Thursday,” the merchandising and advertising
people are trying their best to have families enjoy Thanksgiving
dinner at the mall food court while they do their shopping for the
upcoming “Main Event.” But, until that happens, Thanksgiving is
still about family, friends, and food. And when there's a lot of
cooking going on, there's an increased danger of disaster. And I
don't just mean a dry turkey.
Statistically, Thanksgiving Day
provides as much employment for firefighters as the following day
does for retail clerks. To pick a city at random, Birmingham, Alabama
averages thirty-eight cooking fires over the Thanksgiving holiday
weekend every year.
So the national fire safety folks have
once again issued their annual reminder. It begins, “For cooking
that the involves roasting, baking, simmering or boiling of food,
someone should always be home. Don’t leave your home while food is
cooking.”
You know, I'm one of those paranoid
idiots who won't leave the house while the washer or dryer are
running. I unplug my toaster when I'm not using it and I'm even a
little itchy about crock pots. If I thought it were practical, I
would probably just throw the main breaker when I walk out the door.
I can't imagine anybody actually leaving the house while the stove is
on. But it happens.
The next tip says, “Whenever you are
broiling, grilling or frying food, someone should stay in the
kitchen. Turn the stove off if you have to leave this type of cooking
unattended.”
See my comment in the previous
paragraph. An unattended broiler, grill, or fryer can go from
incinerating your food to incinerating your house in about two
seconds flat. And yet I've read horror stories about people wandering
off and taking a nap only to wake to the sounds of fire engines. Or
to not wake at all. Back in Birmingham, statistics there show that
ovens and fryers account for twenty percent of cooking fires and that
eighty-three percent of frying fires begin within the first fifteen
minutes of cooking.
Tip number three advises, “If a pot
on the stove catches on fire, put a lid on it and turn the burner
off, this should smother the fire. Leave the pan covered until it
cools off.”
Salt, baking soda, or a good old Type
ABC fire extinguisher like the one that sits one foot to the left of
my stove are also good for small cooking fires, but the lid method is
the quickest way to deprive a fire of the oxygen it needs. And don't
try to peek under the lid two seconds after you put it on. You would
be astonished by how quickly a fire can flare back up, costing you at
least your eyebrows, if not your whole kitchen. Stoves and ranges get
credit for sixty-seven percent of Birmingham's cooking fires.
The list continues, “If food in the
oven or microwave catches on fire, keep the door closed and turn the
appliance off if it is safe to do so. If you choose to fight the
fire, make sure that others are evacuating and calling 9-1-1 for
assistance.”
This one is probably an abundance of
caution, at least as far as evacuating and calling for help goes.
Most ovens and microwaves will contain a fire that starts within.
That whole lack of oxygen thing again. This presupposes, of course,
that you're not stupid enough to open the door and let the fire out
into the nice, oxygen-filled kitchen. That's when
you need to evacuate and call 9-1-1. A little grease fire you can
usually knock down yourself. When it's burning the curtains and
climbing the walls, you need help.
Next tip, “Keep electrical cords for
small appliances such as coffee makers, mixers, hot plates and
electric knives from dangling off of the counter so they do not get
pulled or tripped over, knocking the appliance to the floor.”
Okay. Your mixer, your coffee maker,
and your electric knife are not going to set the house on fire if you
knock them on the floor. The hot plate is iffy. A deep-fryer might,
which is why mine has a magnetic breakaway cord that will detach from
the body of the unit when subjected to the least little bit of
pressure. Still, this one is more of a general safety tip than a fire
prevention issue.
We are cautioned, “Keep pot handles
turned inward to avoid hitting them and knocking the pot to the
floor.”
Again, a fairly low fire risk, but a
pretty decent burn risk. Did I ever tell you about the time Aunt Rose
violated this tip? When we were five or six years old, my cousin was
about an inch taller than me. That inch made a big difference as we
tore full-speed through the kitchen one day. The top of my head
cleared the pot handle sticking out; his didn't. Fortunately, nobody
got hurt. Nobody got supper, either. It was an awful mess. And even
though the cast-iron handle made a small impression on my cousin's
head, the incident made a big impression on me. In the half-century
plus that has elapsed, I have never left
a pot handle sticking out.
The list goes on to say, “Keep items
that can burn such as towels, pot holders and wooden utensils away
from the stovetop.”
Other than grease fires, this is the
biggest cause of most kitchen conflagrations. It's so easy to
carelessly toss a dish towel just a l-e-e-e-tle to close the stovetop
and walk away to do something else. When you turn back around, your
kitchen's on fire.
It is further suggested, “To avoid
having your clothes catch on fire, don’t wear loose or flowing
clothing if you’ll be cooking. Remember if your clothes do catch on
fire you should stop, drop and roll, as this will smother the fire.”
Nothing brightens the holidays like
rolling on the floor in flames and then being transported to the
hospital with second and third-degree burns. But, gee, that new
blouse with the big, puffy long sleeves is just so festive and
pretty! In Birmingham, one out of every five fires resulting from
clothing igniting results in death. There's a reason cooks dress like
they do. Part of the reason is we really hate catching on fire. Oh,
losing some arm hair now and then is one thing, but going up like a
Roman candle is something else entirely. When it comes to such
matters, function beats fashion every time. Now, I'm not suggesting
you cook your Stovetop Stuffing geared up in a close-fitting
fireproof suit, but it might be a good idea to wear something
practical to cook the meal
and then change into something festive and pretty to serve and enjoy
it.
A few
other safety tips to consider: Clean food and grease off cooktops and
out of ovens before you get started. No sense in adding an additional
source of fuel in case of an accident.
Use a
timer – a good, LOUD one – to remind you that things are cooking
and when they should be attended to.
Establish
a three-foot “kid-free zone” around your stove. Ask Aunt Rose
about that one. Kids helping in the kitchen is one thing; kids
playing in the kitchen
is something else entirely. Same thing applies to pets. They really
shouldn't be in the kitchen to begin with, but especially not when
you're bustling around with hot pots and pans and full dishes and
platters. Tripping over the dog while transporting the turkey to the
table ruins Thanksgiving for everybody – except, perhaps, for the
dog. And the cat would likely object strenuously to being doused in
hot gravy.
Finally,
in addition to the aforementioned fire extinguisher, have working
smoke detectors throughout your house. And don't yank the batteries
when the alarm goes off as you're in the middle of preparing
something. The detector is only doing its job. Turn on a fan or move
the unit farther from the preparation area. Don't disable it. You
might not live to regret it.
Best
wishes for a happy – and safe – Thanksgiving
holiday.
Pages
The View from My Kitchen
Benvenuti! I hope you enjoy il panorama dalla mia cucina Italiana -- "the view from my Italian kitchen,"-- where I indulge my passion for Italian food and cooking. From here, I share some thoughts and ideas on food, as well as recipes and restaurant reviews, notes on travel, a few garnishes from a lifetime in the entertainment industry, and an occasional rant on life in general..
You can help by becoming a follower. I'd really like to know who you are and what your thoughts are on what I'm doing. Every great leader needs followers and if I am ever to achieve my goal of becoming the next great leader of the Italian culinary world :-) I need followers!
Grazie mille!
You can help by becoming a follower. I'd really like to know who you are and what your thoughts are on what I'm doing. Every great leader needs followers and if I am ever to achieve my goal of becoming the next great leader of the Italian culinary world :-) I need followers!
Grazie mille!
Tuesday, November 20, 2012
Monday, November 12, 2012
The Trader Joe's Experience
I have had my initiation, folks. I'm a
Trader Joe's virgin no longer. And what an initiation it was!
I've heard about Trader Joe's for years, but there's never been one close to anywhere I happened to be. The store started out in the Los Angeles area back in 1958 when a guy named Joe Coulombe opened a local chain of “Pronto Market” convenience stores. Fearing that up and coming competitors like 7-Eleven were going to eat his lunch, he decided to head in a new direction, a direction purported to be inspired by a Caribbean vacation. So in 1967, he opened his first Trader Joe's in Pasadena, California, complete with tropical island décor and employees clad in Hawaiian shirts. The idea is that, like an island trader, Trader Joe's searches markets the world over to bring unique merchandise to your hometown. And that's pretty much the way it is.
Entering Trader Joe's leads to a shopping experience unlike any other. Now, I have to say that my first time at Trader Joe's was at a brand new store that just opened in a completely new market. I was there the second weekend the place was up and running and they were still completely swamped. You practically had to take a number to get into the store and the overwhelmed local staff was being assisted by employees imported from other locations as far as a hundred miles away. One fellow shopper, squeezing past me in the milling herd, smiled and said, “Looks like the novelty hasn't worn off yet.” And have I ever mentioned that I hate crowds? The only exception is when the crowds are lining up with money in their hands to see something in which I'm involved.
Surprisingly, in this instance I didn't care. The atmosphere was more like a big, convivial party than a jostling throng. Trader Joe's is famous for its friendly employees and that was certainly the case here. These poor schmucks were being bombarded from all sides. They were constantly trying to restock even as hordes trampled them to strip the shelves they were struggling to maintain. They were continually being summoned by clanging bells – Trader Joe's has a code; one bell means open another register, two bells means somebody has a question at check-out, three bells summons a manager – and still they kept sincere smiles on their faces as they adroitly answered myriad questions. In an age where rudeness is almost de rigueur among store clerks, there was not an unpleasant or surly one in the bunch. I don't know where Trader Joe's finds these people, but I wish they would share their source with McDonald's and a few other places that come to mind.
Of course, the original “Trader Joe” Coulombe has long since departed the scene, selling out his interest in the company in 1979, but the stores themselves continue to trend in the direction he established. They sell a limited quantity of unique, extremely high quality products at exceptionally low prices. This floors me because the Albrecht family now owns Trader Joe's; the same Albrecht family responsible for Aldi. Talk about polar opposites! Aldi and Trader Joe's are the nadir and the pinnacle. Aldi scrapes the bottom of the barrel and Trader Joe's skims the cream of the crop. Go figure.
<Scraping SFX as the soapbox is dragged out from under the porch> When it comes to food, quality is everything. Far too many people regard food as a necessary evil, something they simply have to have in order to function and survive. It goes in one end and comes out the other and if it accidentally happens to taste good in between, okay. They buy the cheapest, subsistence-level crap they can lay their hands on to fill a basic biological need. Why buy “expensive” durum wheat pasta at two dollars a box when the glorified dried wallpaper paste sold at ten boxes for a dollar is “just as as good?” Why buy real sweet cream butter when you can get by with practically plastic margarine? I'm sorry. I can't do that to my body. I'll drive an old used car and I'll wear clothes from the Salvation Army thrift store, but I refuse to cheap up on food.
And that's the beauty of Trader Joe's. They have astonishing food at equally astonishing prices. I'll tell you up front, Trader Joe's is not the place you'll go to do your regular weekly shopping. They don't carry the 50,000 items most chain grocery stores stock. They limit their inventory to about 4,000 carefully sourced and selected items. But within that selection, you won't find better quality at better prices anywhere. Trader Joe's even gives my old standby, Whole Foods, serious competition.
CBS Money Watch did a couple of stories on what to buy and what not to buy at Trader Joe's. (Read them here: http://www.cbsnews.com/8301-505145_162-57191657/6-things-to-buy-at-trader-joes/?tag=mwuser and http://www.cbsnews.com/8301-505144_162-57191651/4-things-not-to-buy-at-trader-joes/?tag=mwuser.) I've seen the same type of information in other sources, as well. Everybody pretty much agrees that Trader Joe's can be hit or miss on fresh produce. Except bananas. The bananas are phenomenal and cheap. Nineteen cents apiece the day I went there. I found some great prosciutto di Parma, the real thing complete with DOP seal, for an incredible price. And, as the CBS article averred, Trader Joe's has some fantastic deals on maple syrup, both A and B grades. I'm a big fan of Kerrygold Irish Butter, but not at the usual price. I snapped up some at Trader Joe's. They were also passing out samples of a delicious tomato bisque, and I, the guy who bakes all his own breads, actually sprung for a loaf of Tuscan bread that, although commercially baked, was really quite good. I made panini with it, using the prosciutto and some wonderful raw milk emmentaler cheese that I purchased.
In fact, the general consensus is that nobody can touch Trader Joe's in two areas; wine and cheese. I'll certainly endorse that. The cheese section was unbelievable. I've not seen the like outside of a regular dedicated cheesemonger's shop. The selection is huge and the prices are beyond reasonable. I bought the aforementioned emmentaler along with some havarti, some brie, and a nice Wisconsin mild cheddar all for far less than I would have paid at a “regular” grocery store or even at a big-box discount place. All were superb. They had some Grana Padano and some Parmigiano-Reggiano, too, also very reasonably priced. I didn't need any that day, but I know where I'm going when I do.
Now, the CBS report didn't much care for Trader Joe's trademark “Two-Buck Chuck” wine. I didn't buy any, so I can't comment. I was much too busy scarfing up bottles of Montepulciano and Barolo and other Italian wines at prices I've never seen anywhere else. At $6.99 a bottle, I got a great bargain on a beautiful Villa Alena Moscato d'Asti and my wife thoroughly enjoyed the private label Honey Moon Viognier California white she picked up for next to nothing. Trader Joe's wine selection and wine prices are indeed unsurpassed.
As is the case with Trader Joe's everywhere, this new store's décor is a mix of exotic and local. There's the ubiquitous tropical kitsch, but the murals on the walls depicting local landmarks and scenes make the place feel like a real down-home neighborhood grocery store. Add to that the unfailingly friendly staff and the whole vibe that you're embarking on some sort of a culinary treasure hunt and it's easy to see why Trader Joe's has developed such a passionate cult following. And, believe me, I'm now a card-carrying member of that cult. Except, unlike so many chain stores, there's no card to carry in order to get fantastic deals. A philosophy stated on Trader Joe's website says: “ 'Sale' is a four-letter word to us. We have low prices, every day. No coupons, no membership cards, no discounts. You won't find any glitzy promotions or couponing wars at our stores. If it makes you feel any better, think of it as all our items are on sale, day in and day out.”
Trader Joe's began foraying out from California back in the '90s and is expanding into more new markets these days, so if you don't already have one in your neighborhood, take heart, one may be on the way. If you do have a Trader Joe's in your area and you haven't taken advantage of it, shame on you! The store “near” me is about forty miles away, but I'm still going to be a regular. I'm a very picky shopper, and from now on I'll definitely pick Trader Joe's.
I've heard about Trader Joe's for years, but there's never been one close to anywhere I happened to be. The store started out in the Los Angeles area back in 1958 when a guy named Joe Coulombe opened a local chain of “Pronto Market” convenience stores. Fearing that up and coming competitors like 7-Eleven were going to eat his lunch, he decided to head in a new direction, a direction purported to be inspired by a Caribbean vacation. So in 1967, he opened his first Trader Joe's in Pasadena, California, complete with tropical island décor and employees clad in Hawaiian shirts. The idea is that, like an island trader, Trader Joe's searches markets the world over to bring unique merchandise to your hometown. And that's pretty much the way it is.
Entering Trader Joe's leads to a shopping experience unlike any other. Now, I have to say that my first time at Trader Joe's was at a brand new store that just opened in a completely new market. I was there the second weekend the place was up and running and they were still completely swamped. You practically had to take a number to get into the store and the overwhelmed local staff was being assisted by employees imported from other locations as far as a hundred miles away. One fellow shopper, squeezing past me in the milling herd, smiled and said, “Looks like the novelty hasn't worn off yet.” And have I ever mentioned that I hate crowds? The only exception is when the crowds are lining up with money in their hands to see something in which I'm involved.
Surprisingly, in this instance I didn't care. The atmosphere was more like a big, convivial party than a jostling throng. Trader Joe's is famous for its friendly employees and that was certainly the case here. These poor schmucks were being bombarded from all sides. They were constantly trying to restock even as hordes trampled them to strip the shelves they were struggling to maintain. They were continually being summoned by clanging bells – Trader Joe's has a code; one bell means open another register, two bells means somebody has a question at check-out, three bells summons a manager – and still they kept sincere smiles on their faces as they adroitly answered myriad questions. In an age where rudeness is almost de rigueur among store clerks, there was not an unpleasant or surly one in the bunch. I don't know where Trader Joe's finds these people, but I wish they would share their source with McDonald's and a few other places that come to mind.
Of course, the original “Trader Joe” Coulombe has long since departed the scene, selling out his interest in the company in 1979, but the stores themselves continue to trend in the direction he established. They sell a limited quantity of unique, extremely high quality products at exceptionally low prices. This floors me because the Albrecht family now owns Trader Joe's; the same Albrecht family responsible for Aldi. Talk about polar opposites! Aldi and Trader Joe's are the nadir and the pinnacle. Aldi scrapes the bottom of the barrel and Trader Joe's skims the cream of the crop. Go figure.
<Scraping SFX as the soapbox is dragged out from under the porch> When it comes to food, quality is everything. Far too many people regard food as a necessary evil, something they simply have to have in order to function and survive. It goes in one end and comes out the other and if it accidentally happens to taste good in between, okay. They buy the cheapest, subsistence-level crap they can lay their hands on to fill a basic biological need. Why buy “expensive” durum wheat pasta at two dollars a box when the glorified dried wallpaper paste sold at ten boxes for a dollar is “just as as good?” Why buy real sweet cream butter when you can get by with practically plastic margarine? I'm sorry. I can't do that to my body. I'll drive an old used car and I'll wear clothes from the Salvation Army thrift store, but I refuse to cheap up on food.
And that's the beauty of Trader Joe's. They have astonishing food at equally astonishing prices. I'll tell you up front, Trader Joe's is not the place you'll go to do your regular weekly shopping. They don't carry the 50,000 items most chain grocery stores stock. They limit their inventory to about 4,000 carefully sourced and selected items. But within that selection, you won't find better quality at better prices anywhere. Trader Joe's even gives my old standby, Whole Foods, serious competition.
CBS Money Watch did a couple of stories on what to buy and what not to buy at Trader Joe's. (Read them here: http://www.cbsnews.com/8301-505145_162-57191657/6-things-to-buy-at-trader-joes/?tag=mwuser and http://www.cbsnews.com/8301-505144_162-57191651/4-things-not-to-buy-at-trader-joes/?tag=mwuser.) I've seen the same type of information in other sources, as well. Everybody pretty much agrees that Trader Joe's can be hit or miss on fresh produce. Except bananas. The bananas are phenomenal and cheap. Nineteen cents apiece the day I went there. I found some great prosciutto di Parma, the real thing complete with DOP seal, for an incredible price. And, as the CBS article averred, Trader Joe's has some fantastic deals on maple syrup, both A and B grades. I'm a big fan of Kerrygold Irish Butter, but not at the usual price. I snapped up some at Trader Joe's. They were also passing out samples of a delicious tomato bisque, and I, the guy who bakes all his own breads, actually sprung for a loaf of Tuscan bread that, although commercially baked, was really quite good. I made panini with it, using the prosciutto and some wonderful raw milk emmentaler cheese that I purchased.
In fact, the general consensus is that nobody can touch Trader Joe's in two areas; wine and cheese. I'll certainly endorse that. The cheese section was unbelievable. I've not seen the like outside of a regular dedicated cheesemonger's shop. The selection is huge and the prices are beyond reasonable. I bought the aforementioned emmentaler along with some havarti, some brie, and a nice Wisconsin mild cheddar all for far less than I would have paid at a “regular” grocery store or even at a big-box discount place. All were superb. They had some Grana Padano and some Parmigiano-Reggiano, too, also very reasonably priced. I didn't need any that day, but I know where I'm going when I do.
Now, the CBS report didn't much care for Trader Joe's trademark “Two-Buck Chuck” wine. I didn't buy any, so I can't comment. I was much too busy scarfing up bottles of Montepulciano and Barolo and other Italian wines at prices I've never seen anywhere else. At $6.99 a bottle, I got a great bargain on a beautiful Villa Alena Moscato d'Asti and my wife thoroughly enjoyed the private label Honey Moon Viognier California white she picked up for next to nothing. Trader Joe's wine selection and wine prices are indeed unsurpassed.
As is the case with Trader Joe's everywhere, this new store's décor is a mix of exotic and local. There's the ubiquitous tropical kitsch, but the murals on the walls depicting local landmarks and scenes make the place feel like a real down-home neighborhood grocery store. Add to that the unfailingly friendly staff and the whole vibe that you're embarking on some sort of a culinary treasure hunt and it's easy to see why Trader Joe's has developed such a passionate cult following. And, believe me, I'm now a card-carrying member of that cult. Except, unlike so many chain stores, there's no card to carry in order to get fantastic deals. A philosophy stated on Trader Joe's website says: “ 'Sale' is a four-letter word to us. We have low prices, every day. No coupons, no membership cards, no discounts. You won't find any glitzy promotions or couponing wars at our stores. If it makes you feel any better, think of it as all our items are on sale, day in and day out.”
Trader Joe's began foraying out from California back in the '90s and is expanding into more new markets these days, so if you don't already have one in your neighborhood, take heart, one may be on the way. If you do have a Trader Joe's in your area and you haven't taken advantage of it, shame on you! The store “near” me is about forty miles away, but I'm still going to be a regular. I'm a very picky shopper, and from now on I'll definitely pick Trader Joe's.
Tuesday, November 6, 2012
The Shelf Life of Spices
I have about come to the decision that
I am no longer going to cook in the homes of friends and relatives.
I'm getting older and I'm afraid my heart will no longer take the
shocks I so often find in their kitchens. The latest jolt? Spice
storage.
Erma Bombeck said, “Once you get a spice in your home, you have it forever. The Egyptians were buried with their spices. I know which one I'm taking with me when I go.”
A recent peek in a friend's spice cabinet revealed several familiar little rectangular tins of McCormick spices. What's so shocking about that, you ask? Mostly the fact that, with the exception of ground black pepper, McCormick hasn't put spices in little rectangular tins in more than fifteen years! Add to that the location of said antique spices......a convenient cabinet directly over the stove......well, I hope you can see why my cardiologist worries.
Spices never actually “go bad.” They don't rot, they don't spoil, they don't ferment. Like proverbial old soldiers, they just fade away. And when your spice has faded, it has the same flavoring potential in your cooking as a teaspoon of sawdust. Even the Bible says, “If the salt should lose its taste, how can it be made salty? It is no longer good for anything but to be thrown out and trampled on.” (Matt 5:13 – HCSB) You know, for a tax collector, that Matthew was a pretty savvy cook.
The dictionary definition of a spice is: “an aromatic or pungent vegetable substance used to flavor food.” And when your spices have spent more than fifteen years in your cabinet, I can guarantee you they are no longer aromatic nor are they pungent.
I know people who go to Sam's or Costco and buy enormous containers of spices because they are such a bargain. And that's quite true if you have a) a commercial kitchen or b) a very large family. But if you're an average home cook preparing meals for two or three or four people, what on earth are you really going to do with five pounds of Durkee Spanish Paprika? Technically, it will “keep” indefinitely, but by the time it progresses from a rich, vibrant red to a dull grayish brown, it's – how did Matthew say it – “no longer good for anything but to be thrown out and trampled on.” Seriously, $22.62 is not a bargain for the few ounces you'll probably use before the rest of it goes stale.
You truly are better off buying the smallest possible quantities of most spices. Buy a little more of things you use a lot. I cook Italian, so I go through a good bit of oregano and basil and such. But Creole seasoning and curry powder are going to last me a long, long time.
And I can't say this enough; the place where you store your spices is just as important as the length of time you store them. More so, actually, because improper storage can shorten shelf life dramatically. Heat, light, and moisture are the deadly enemies of spices. So, will it be convenience or quality? You decide. If you have one of those nifty countertop spice racks full of nice clear jars that spend at least eighteen hours a day exposed to natural and artificial light, be prepared to replace their contents a lot more often. Same thing applies if you just have to have your spices in the cabinet right over or right next to your stove. All that heat and steam will reduce your spices to flavorless dust in short order.
If they still have some of their characteristics, you can get by with doubling up the amount you use in a recipe to achieve the same effect. But then you run into the visual unpleasantness of having teaspoons full of spices in your dishes instead of pinches or dashes, or worse, tablespoons instead of teaspoons. At some point, you've just got to break down and buy new stuff.
So when do you toss those old spices? Simple. When they don't do what spices are supposed to do anymore. I nearly came to blows once with a friend who insisted there was nothing “wrong” with her spices that had been gathering dust since Reagan was in office. Her oregano looked like it had been scooped from the floor of a sawmill – and it tasted like it, too. I produced a fresh bottle and asked her to compare colors. Mine was a nice dark green. Hers was light brown. Then came a sniff test. Mine smelled like oregano. Hers smelled like.....well, it didn't really smell like anything. And it had absolutely no flavor. I asked, “How long have you had this?” She replied, “I don't know. But there's nothing wrong with it.” Rule number one: if you can't remember how long you've had a spice, you've probably had it too long.
Remember, spices are, by their very nature, supposed to be brightly colored, richly aromatic, and bitingly flavorful. In short, spicy! And if they are not any of the above, what possible good are they?
How long will a spice “keep?” Unfortunately, there's no hard and fast rule. It varies from spice to spice. Some people advocate completely turning over your spice cabinet every six months. These are people with a) stock options in a spice company or b) more money than good sense. Six months is a little extreme. I can see evaluating your spice supply on a yearly basis, maybe right before the big holiday cooking rush. But not every six months.
The folks at McCormick & Company are one of the world's largest purveyors of spices, having been dealing with them since 1889. They have some storage and usage recommendations at their website, www.mccormick.com. They say that whole spices – cloves, cinnamon sticks, nutmeg, etc. – are generally good for three or four years. With ground spices, give it two to three years. You'll get one or two years out of seasoning blends and one to three years from dried herbs. Count on four years for extracts, except for pure vanilla, which lasts indefinitely. All of this assumes, of course, proper storage and handling.
And, going back to rule number one, if you just can't remember how long you've had a particular McCormick spice, they have a “Fresh Tester” whereby you can enter the code found on the bottle and find out just how poor your memory really is. For some things, you don't need a code. Like the rectangular tins. Likewise, any bottles that say “Baltimore” on them are at least fifteen years old. And anything that carries the “Schilling” brand is at least seven years old. You may be able to sell these to collectors on E-Bay, but you probably should forgo using them in your cooking or baking.
Hey, they don't come any cheaper than me. I save outrageous things on the chance that I'll use them for something someday. And I know how much it hurts to pay good money – lots of good money – for spices and then face the prospect of tossing them while the bottles are still half full or more. But if you're really serious about the quality of your cooking, you've just got to bite the bullet and do it. Go on. Hit the kitchen. Look, sniff, taste, and toss. Then replace, using reasonable quantities. No more five pound containers, okay? It's not a bargain if you're just going to wind up throwing most of it away. And if you don't buy McCormick products with “use by” dates or handy little online age calculators, label your spices yourself. Write the purchase date on a little sticky label, or right on the bottle if you prefer. I know somebody who uses colored dots and color codes them. Whatever works for you.
Do it for yourself. Do it for your family. Do it for the sake of some old curmudgeon who might visit and stick his nose in your spice cabinet. Just do it! As Frank Herbert said in Dune: “He who controls the spice controls the universe.”
Erma Bombeck said, “Once you get a spice in your home, you have it forever. The Egyptians were buried with their spices. I know which one I'm taking with me when I go.”
A recent peek in a friend's spice cabinet revealed several familiar little rectangular tins of McCormick spices. What's so shocking about that, you ask? Mostly the fact that, with the exception of ground black pepper, McCormick hasn't put spices in little rectangular tins in more than fifteen years! Add to that the location of said antique spices......a convenient cabinet directly over the stove......well, I hope you can see why my cardiologist worries.
Spices never actually “go bad.” They don't rot, they don't spoil, they don't ferment. Like proverbial old soldiers, they just fade away. And when your spice has faded, it has the same flavoring potential in your cooking as a teaspoon of sawdust. Even the Bible says, “If the salt should lose its taste, how can it be made salty? It is no longer good for anything but to be thrown out and trampled on.” (Matt 5:13 – HCSB) You know, for a tax collector, that Matthew was a pretty savvy cook.
The dictionary definition of a spice is: “an aromatic or pungent vegetable substance used to flavor food.” And when your spices have spent more than fifteen years in your cabinet, I can guarantee you they are no longer aromatic nor are they pungent.
I know people who go to Sam's or Costco and buy enormous containers of spices because they are such a bargain. And that's quite true if you have a) a commercial kitchen or b) a very large family. But if you're an average home cook preparing meals for two or three or four people, what on earth are you really going to do with five pounds of Durkee Spanish Paprika? Technically, it will “keep” indefinitely, but by the time it progresses from a rich, vibrant red to a dull grayish brown, it's – how did Matthew say it – “no longer good for anything but to be thrown out and trampled on.” Seriously, $22.62 is not a bargain for the few ounces you'll probably use before the rest of it goes stale.
You truly are better off buying the smallest possible quantities of most spices. Buy a little more of things you use a lot. I cook Italian, so I go through a good bit of oregano and basil and such. But Creole seasoning and curry powder are going to last me a long, long time.
And I can't say this enough; the place where you store your spices is just as important as the length of time you store them. More so, actually, because improper storage can shorten shelf life dramatically. Heat, light, and moisture are the deadly enemies of spices. So, will it be convenience or quality? You decide. If you have one of those nifty countertop spice racks full of nice clear jars that spend at least eighteen hours a day exposed to natural and artificial light, be prepared to replace their contents a lot more often. Same thing applies if you just have to have your spices in the cabinet right over or right next to your stove. All that heat and steam will reduce your spices to flavorless dust in short order.
If they still have some of their characteristics, you can get by with doubling up the amount you use in a recipe to achieve the same effect. But then you run into the visual unpleasantness of having teaspoons full of spices in your dishes instead of pinches or dashes, or worse, tablespoons instead of teaspoons. At some point, you've just got to break down and buy new stuff.
So when do you toss those old spices? Simple. When they don't do what spices are supposed to do anymore. I nearly came to blows once with a friend who insisted there was nothing “wrong” with her spices that had been gathering dust since Reagan was in office. Her oregano looked like it had been scooped from the floor of a sawmill – and it tasted like it, too. I produced a fresh bottle and asked her to compare colors. Mine was a nice dark green. Hers was light brown. Then came a sniff test. Mine smelled like oregano. Hers smelled like.....well, it didn't really smell like anything. And it had absolutely no flavor. I asked, “How long have you had this?” She replied, “I don't know. But there's nothing wrong with it.” Rule number one: if you can't remember how long you've had a spice, you've probably had it too long.
Remember, spices are, by their very nature, supposed to be brightly colored, richly aromatic, and bitingly flavorful. In short, spicy! And if they are not any of the above, what possible good are they?
How long will a spice “keep?” Unfortunately, there's no hard and fast rule. It varies from spice to spice. Some people advocate completely turning over your spice cabinet every six months. These are people with a) stock options in a spice company or b) more money than good sense. Six months is a little extreme. I can see evaluating your spice supply on a yearly basis, maybe right before the big holiday cooking rush. But not every six months.
The folks at McCormick & Company are one of the world's largest purveyors of spices, having been dealing with them since 1889. They have some storage and usage recommendations at their website, www.mccormick.com. They say that whole spices – cloves, cinnamon sticks, nutmeg, etc. – are generally good for three or four years. With ground spices, give it two to three years. You'll get one or two years out of seasoning blends and one to three years from dried herbs. Count on four years for extracts, except for pure vanilla, which lasts indefinitely. All of this assumes, of course, proper storage and handling.
And, going back to rule number one, if you just can't remember how long you've had a particular McCormick spice, they have a “Fresh Tester” whereby you can enter the code found on the bottle and find out just how poor your memory really is. For some things, you don't need a code. Like the rectangular tins. Likewise, any bottles that say “Baltimore” on them are at least fifteen years old. And anything that carries the “Schilling” brand is at least seven years old. You may be able to sell these to collectors on E-Bay, but you probably should forgo using them in your cooking or baking.
Hey, they don't come any cheaper than me. I save outrageous things on the chance that I'll use them for something someday. And I know how much it hurts to pay good money – lots of good money – for spices and then face the prospect of tossing them while the bottles are still half full or more. But if you're really serious about the quality of your cooking, you've just got to bite the bullet and do it. Go on. Hit the kitchen. Look, sniff, taste, and toss. Then replace, using reasonable quantities. No more five pound containers, okay? It's not a bargain if you're just going to wind up throwing most of it away. And if you don't buy McCormick products with “use by” dates or handy little online age calculators, label your spices yourself. Write the purchase date on a little sticky label, or right on the bottle if you prefer. I know somebody who uses colored dots and color codes them. Whatever works for you.
Do it for yourself. Do it for your family. Do it for the sake of some old curmudgeon who might visit and stick his nose in your spice cabinet. Just do it! As Frank Herbert said in Dune: “He who controls the spice controls the universe.”
Tuesday, October 23, 2012
Food Science: It's Not Just for Nerds Anymore
Word came down the other day that the
CIA is getting into food science. No, no......not that CIA.
Not the one headquartered in Langley, VA. I'm talking about the one
in Hyde Park, NY. The Culinary Institute of America.
According to an Associated Press story, the school is beefing up instruction in techniques more suited to the chemistry lab than to the kitchen. With the new wave of “modernist cuisine,” “molecular gastronomy,” and the attendant gimmicks like xanthan gum and liquid nitrogen, tomorrow's chefs will have to be more experimental than yesterday's. This has resulted in a new major at the Institute; culinary science, a field that embraces both food science and culinary art.
As
anybody who has ever tried to make their own mayonnaise knows,
cooking and science have always gone hand in hand. You employ the
principles of emulsion in order to make mayonnaise. The effect of
heat on food is a matter of basic scientific theorem. And a lot of
chemical reactions occur in baking. So cooking has always been a
mixture of art and science. But
there's a world of difference between established cooking techniques
like finishing a sauce with butter and the new wave idea of dipping a
strawberry in liquid nitrogen before hammering it into tiny pieces
and grinding up the results to make strawberry dust. These new
methods require whole new schools of thought. And the addition of
centrifuges and blow torches and immersion circulators and
anti-griddles to the traditional line up of flat tops, blenders, and
food processors requires new courses of instruction as well.
The story continues: “The CIA is tweaking the master-apprentice relationship that has been a hallmark of professional kitchens since the days of suspending iron pots over wood fires. The traditional way for a trainee to respond to a request is, 'Yes, chef.' Now school administrators want to make it closer to, 'Why, chef?' They want students to come up with hypotheses, test them, and discover the best methods.”
Well, I believe as long as there are old-school guys heading kitchens, “Why, chef?” is not going to fly too high. Picture an apprentice saying, “Why, chef?” to the likes of Gordon Ramsay. But the idea of applying scientific methods in a kitchen setting is a good one. Personally, I don't think it's enough to know that a certain food item behaves a certain way when you cook it. I like to know why it behaves the way it does and what I can do to alter or enhance or moderate that behavior.
And I don't believe that science in the kitchen needs to be limited to the professional kitchen. Home cooks who know what their food is and why it does what it does and how they can make it do better things become better cooks. To that end, I have a few suggestions and recommendations. And, no, enrolling at the CIA or a similar institution is not necessarily one of them, although........
What I had in mind is much simpler, less costly, and more easily attainable. And it comes from three sources: Harold McGee, Robert L. Wolke, and Alton Brown.
Harold McGee is the dean of food science writers. His exhaustive 1984 opus, On Food and Cooking: The Science and Lore of the Kitchen, is practically a textbook and his scientific approach to food and cooking has influenced dozens of prominent chefs, food writers, and the food industry in general. The original work was greatly revised and updated for a second edition in 2004. World-famous chef Daniel Boulud scores McGee's book as “a must for every cook who possesses an inquiring mind."
Then there's Robert L. Wolke, author of two McGee-esque books on food science;What Einstein Told His Cook and the follow up What Einstein Kept Under His Hat. Both are wonderfully informative and entertaining reads. Whereas McGee organizes his work into categories based on specific ingredients such as milk and dairy, eggs, meat, fish, etc., and then expands at great length on each subject, Wolke takes a less pedantic approach, answering general questions like “What is Dutch process cocoa? How is it used differently from regular cocoa in recipes?” His responses are simple, direct, and generally quite entertaining. He's one of those instructors that makes learning interesting and fun.
But
when it comes to interesting and fun, nobody holds a candle to Alton
Brown. His Good
Eats program
that aired on Food Network from 1999 to 2012 is part Mr.
Wizard and
part
Monty Python, with
a touch of Jim Henson thrown in for good measure. I mean, here's a
grown man who employs belching sock puppets to demonstrate the
expulsion of carbon-dioxide by yeast. Episodes have punny titles like
“Give Peas a Chance.” It's hilarious. But it's also extremely
informative in a delightfully entertaining way that appeals to all
ages. My 10-year-old nephew enjoys watching Good
Eats as
much as I do, and any food program that can capture and hold a kid's
attention is a good one, indeed. When presented with a Peabody Award
in 2006, it was said, "Rarely
has science been taught on TV in such an entertaining – and
appetizing – manner as it is in Alton Brown's goofy, tirelessly
inventive series."
Although no longer in production, the show airs in reruns on both Food Network and sister broadcast outlet Cooking Channel. It's also available on DVD. And Brown has authored three best-selling Good Eats volumes based on the series, as well as several I'm Just Here for the Food books, which combine the instructional and literary styles of McGee and Wolke and spin them out in a quirky manner that only Alton Brown could accomplish.
Okay, so you don't have to be a food scientist in order to cook. Just like you don't have to be a mechanic to drive a car. But if you ever find yourself stuck by the side of the road on a dark and stormy night, it sure helps. Knowing how to scramble or fry or poach an egg makes you a cook. Knowing the various components of the egg and how their physical characteristics and chemical makeup affect the way the egg scrambles, fries, or poaches makes you a much better cook.
So if you've ever caught yourself wondering why a piece of meat browns the way it does (it's the Maillard reaction) or why water boils at a lower temperature at higher altitudes (decreased air pressure), you might be a closet food scientist. And that's okay, because nowadays food science is cool. After all, the folks at the CIA ought to know.
According to an Associated Press story, the school is beefing up instruction in techniques more suited to the chemistry lab than to the kitchen. With the new wave of “modernist cuisine,” “molecular gastronomy,” and the attendant gimmicks like xanthan gum and liquid nitrogen, tomorrow's chefs will have to be more experimental than yesterday's. This has resulted in a new major at the Institute; culinary science, a field that embraces both food science and culinary art.
![]() |
| Molecular Gastronomy aficianado Chef Richard Blais (Getty Images) |
The story continues: “The CIA is tweaking the master-apprentice relationship that has been a hallmark of professional kitchens since the days of suspending iron pots over wood fires. The traditional way for a trainee to respond to a request is, 'Yes, chef.' Now school administrators want to make it closer to, 'Why, chef?' They want students to come up with hypotheses, test them, and discover the best methods.”
Well, I believe as long as there are old-school guys heading kitchens, “Why, chef?” is not going to fly too high. Picture an apprentice saying, “Why, chef?” to the likes of Gordon Ramsay. But the idea of applying scientific methods in a kitchen setting is a good one. Personally, I don't think it's enough to know that a certain food item behaves a certain way when you cook it. I like to know why it behaves the way it does and what I can do to alter or enhance or moderate that behavior.
And I don't believe that science in the kitchen needs to be limited to the professional kitchen. Home cooks who know what their food is and why it does what it does and how they can make it do better things become better cooks. To that end, I have a few suggestions and recommendations. And, no, enrolling at the CIA or a similar institution is not necessarily one of them, although........
What I had in mind is much simpler, less costly, and more easily attainable. And it comes from three sources: Harold McGee, Robert L. Wolke, and Alton Brown.
Harold McGee is the dean of food science writers. His exhaustive 1984 opus, On Food and Cooking: The Science and Lore of the Kitchen, is practically a textbook and his scientific approach to food and cooking has influenced dozens of prominent chefs, food writers, and the food industry in general. The original work was greatly revised and updated for a second edition in 2004. World-famous chef Daniel Boulud scores McGee's book as “a must for every cook who possesses an inquiring mind."
Then there's Robert L. Wolke, author of two McGee-esque books on food science;What Einstein Told His Cook and the follow up What Einstein Kept Under His Hat. Both are wonderfully informative and entertaining reads. Whereas McGee organizes his work into categories based on specific ingredients such as milk and dairy, eggs, meat, fish, etc., and then expands at great length on each subject, Wolke takes a less pedantic approach, answering general questions like “What is Dutch process cocoa? How is it used differently from regular cocoa in recipes?” His responses are simple, direct, and generally quite entertaining. He's one of those instructors that makes learning interesting and fun.
But
when it comes to interesting and fun, nobody holds a candle to Alton
Brown. His Good
Eats program
that aired on Food Network from 1999 to 2012 is part Mr.
Wizard and
part
Monty Python, with
a touch of Jim Henson thrown in for good measure. I mean, here's a
grown man who employs belching sock puppets to demonstrate the
expulsion of carbon-dioxide by yeast. Episodes have punny titles like
“Give Peas a Chance.” It's hilarious. But it's also extremely
informative in a delightfully entertaining way that appeals to all
ages. My 10-year-old nephew enjoys watching Good
Eats as
much as I do, and any food program that can capture and hold a kid's
attention is a good one, indeed. When presented with a Peabody Award
in 2006, it was said, "Rarely
has science been taught on TV in such an entertaining – and
appetizing – manner as it is in Alton Brown's goofy, tirelessly
inventive series."
![]() |
| Alton Brown (Food Network) |
Although no longer in production, the show airs in reruns on both Food Network and sister broadcast outlet Cooking Channel. It's also available on DVD. And Brown has authored three best-selling Good Eats volumes based on the series, as well as several I'm Just Here for the Food books, which combine the instructional and literary styles of McGee and Wolke and spin them out in a quirky manner that only Alton Brown could accomplish.
Okay, so you don't have to be a food scientist in order to cook. Just like you don't have to be a mechanic to drive a car. But if you ever find yourself stuck by the side of the road on a dark and stormy night, it sure helps. Knowing how to scramble or fry or poach an egg makes you a cook. Knowing the various components of the egg and how their physical characteristics and chemical makeup affect the way the egg scrambles, fries, or poaches makes you a much better cook.
So if you've ever caught yourself wondering why a piece of meat browns the way it does (it's the Maillard reaction) or why water boils at a lower temperature at higher altitudes (decreased air pressure), you might be a closet food scientist. And that's okay, because nowadays food science is cool. After all, the folks at the CIA ought to know.
Friday, October 19, 2012
Marketing the "Gluten-Free" Diet Scam
You've Been Punked By Madison Avenue
Any of you who have ever spent any time on a farm will probably know what a manure spreader is. But I have another example of a manure spreader; anybody who works for an advertising agency. And the latest manure these folks are spreading across the American foodscape is the “gluten-free” scam.
Now, don't get me wrong. For the one percent or so of the population suffering from Celiac disease, avoiding gluten is a medical necessity. For everybody else who has jumped on the “gluten-free for health” or “gluten-free for weight loss” bandwagons, you've been punked by Madison Avenue.
In the first place, gluten is not some evil source
of pound-packing calories or some villainous substance
that will lead you to an early grave. Gluten is a naturally occurring
protein found in cereal grains like wheat, barley, and rye. A
composite of gliadin and glutenin bound together by a starch, its
purpose is to provide structure to breads, pasta, and other foods
made from these grains. Through kneading and stretching, gluten gives
doughs their elasticity and strength. That's it. Period. End of
sentence. There are no excessive calories or other dietary dastards
lurking in gluten.
Celiac disease is an autoimmune disorder affecting the digestive tract, specifically the small intestine, where it interferes with the absorption of nutrients and causes damage to the intestine. A number of gastrointestinal symptoms accompany Celiac disease, which may also manifest as fatigue, anxiety, depression, and a host of other factors. One of the triggers for the disease is gliadin. Once it has passed through the stomach and made its way into the intestinal tract, the partially digested gliadin basically causes an “allergic reaction,” for lack of a better term, causing the disease to flare up, resulting in unpleasant, painful, and often dangerous gastrointestinal effects. For everybody else – roughly ninety-nine percent of us – gluten is just a common dietary protein.
However, due to the lack of nutrient absorption, one of the
problems Celiac sufferers have to deal with is weight loss. And
wouldn't you know it, some idiot made the connection between this weight loss and the absence of
gluten ingestion and decided to
make a fad diet out of it, a diet immediately embraced by
celebrity idiots like Kim Kardashian. And since ad people always know
a good thing when they smell it, they have been mercilessly flogging
the “gluten-free” horse, sticking “GLUTEN FREE!” labels on
anything and everything in the hopes that our nation of overweight,
gullible, frightened, hypochondriac sheeple will all run to the fold
and gobble up their product. And it's working. It's working so well
that sheeple are actually buying “gluten-free” foods that never
had gluten in them to begin with! I'm looking at a big “GLUTEN-FREE
SNACK!” label on a bag of potato chips. Now, unless the
manufacturer has added some form of gluten as a seasoning or
an extender, there is no gluten in potato chips. Never was. Potatoes,
like nearly all vegetables and fruits, are naturally “gluten-free.”
Same for pickles. Yeah.....that's right.......some Madison Avenue
manure spreader got the idea of labeling pickles as
“gluten-free.” How about the “gluten-free” rice and/or corn
cereals crowding the store shelves? Guess what? There's no gluten in
rice or corn. I've also seen “gluten-free” candy, fruit snacks,
soda and lots of other sugar-laden or artificially sweetened stuff,
all labeled so that you can feel good about feeding your kids things
that are inherently bad for them.
Americans
will spend over seven billion dollars
this year on products labeled “gluten-free.” And yet, because the
FDA has not yet codified a guideline for such labels, many of them
are misleading, being placed on products that actually do contain
some gluten, while most of the rest are simply unnecessary
affectations. And because these marketing-driven labels enable
manufacturers to jack up the prices, the only place you're going to
lose weight is in your wallet.

And yet, some people swear by it. They feel SO much better since they went gluten-free! They've lost unimaginable amounts of weight since going gluten-free. These Kardashian-wannabes are driving a growing number of restaurants into the “gluten-free” pool, causing food costs and prices to rise there, too. And I promise you, if there is even one legitimate Celiac sufferer in the small town in which I live, I will eat my gluten-free shoes.
According to Rhonda Kane, a registered dietitian and consumer safety officer at the FDA, “Eating gluten-free is not meant to be a diet craze. It’s a medical necessity for those who have Celiac disease. There are no nutritional advantages for a person not sensitive to gluten to be on a gluten-free diet.”
Dr. David L. Katz, of the Yale Prevention Research Center, echoes the opinion of many other medical and dietary professionals when he says, “For everyone else [not afflicted by Celiac disease], going gluten free is at best a fashion statement, and at worst an unnecessary dietary restriction that results in folly. It reflects a tendency to ingest the ever proliferating pop-culture perspectives on diet and health, without first separating the wheat from the chaff.”
Dr. Alessio Fasano, medical director of the University of Maryland Center for Celiac Research, reveals that many of the gluten-free products on the market can actually be unhealthy because manufacturers add extra sugar and fat to compensate for the texture and satisfying fluffiness that natural gluten provides. And most of these products lack the fortification of foods containing gluten. Commercial breads have been made with “fortified” wheat flour for decades. The iron and B and D vitamins this process imparts are often lacking in “gluten-free” foods.
Some practitioners have come up with a broad category, which they are labeling “gluten sensitivity,”
to cover people who don't have Celiac disease, but may still have “sensitivity” to gluten. The jury in the medical community is still pretty far out on this issue, and again, even if “gluten sensitivity” proves out, it only expands the field by a few percentage points. And even these practitioners agree that the vast majority of people who “go gluten-free” to lose weight or improve their health are just being scammed.
The
dictionary defines “scam” as “a fraudulent business scheme; a
swindle.” Other definitions include words like hustle, flimflam,
bamboozle, and con game. Scams traditionally exploit common human
foibles like
vanity, gullibility, irresponsibility, desperation and naïveté. And
when celebrities like Oprah Winfrey, who practices gluten-free
“cleansing,” fall for the scam, it spreads like wildfire.
If someone you know – someone lacking a valid medical need – has begun singing the praises of being “gluten-free,” just shake your head and walk away. Keep in mind the old maxim, "Don't argue with idiots. They will drag you down to their level and then beat you with experience."
Now, if you'll excuse me, I have a loaf of bread in the oven and a pot of pasta on the stove. And since Kim and Oprah won't be dropping by for dinner, I'll probably have plenty to share. Tutti a tavola e mangiare!
Any of you who have ever spent any time on a farm will probably know what a manure spreader is. But I have another example of a manure spreader; anybody who works for an advertising agency. And the latest manure these folks are spreading across the American foodscape is the “gluten-free” scam.
Now, don't get me wrong. For the one percent or so of the population suffering from Celiac disease, avoiding gluten is a medical necessity. For everybody else who has jumped on the “gluten-free for health” or “gluten-free for weight loss” bandwagons, you've been punked by Madison Avenue.
In the first place, gluten is not some evil source
of pound-packing calories or some villainous substance
that will lead you to an early grave. Gluten is a naturally occurring
protein found in cereal grains like wheat, barley, and rye. A
composite of gliadin and glutenin bound together by a starch, its
purpose is to provide structure to breads, pasta, and other foods
made from these grains. Through kneading and stretching, gluten gives
doughs their elasticity and strength. That's it. Period. End of
sentence. There are no excessive calories or other dietary dastards
lurking in gluten.Celiac disease is an autoimmune disorder affecting the digestive tract, specifically the small intestine, where it interferes with the absorption of nutrients and causes damage to the intestine. A number of gastrointestinal symptoms accompany Celiac disease, which may also manifest as fatigue, anxiety, depression, and a host of other factors. One of the triggers for the disease is gliadin. Once it has passed through the stomach and made its way into the intestinal tract, the partially digested gliadin basically causes an “allergic reaction,” for lack of a better term, causing the disease to flare up, resulting in unpleasant, painful, and often dangerous gastrointestinal effects. For everybody else – roughly ninety-nine percent of us – gluten is just a common dietary protein.
However, due to the lack of nutrient absorption, one of the
problems Celiac sufferers have to deal with is weight loss. And
wouldn't you know it, some idiot made the connection between this weight loss and the absence of
gluten ingestion and decided to
make a fad diet out of it, a diet immediately embraced by
celebrity idiots like Kim Kardashian. And since ad people always know
a good thing when they smell it, they have been mercilessly flogging
the “gluten-free” horse, sticking “GLUTEN FREE!” labels on
anything and everything in the hopes that our nation of overweight,
gullible, frightened, hypochondriac sheeple will all run to the fold
and gobble up their product. And it's working. It's working so well
that sheeple are actually buying “gluten-free” foods that never
had gluten in them to begin with! I'm looking at a big “GLUTEN-FREE
SNACK!” label on a bag of potato chips. Now, unless the
manufacturer has added some form of gluten as a seasoning or
an extender, there is no gluten in potato chips. Never was. Potatoes,
like nearly all vegetables and fruits, are naturally “gluten-free.”
Same for pickles. Yeah.....that's right.......some Madison Avenue
manure spreader got the idea of labeling pickles as
“gluten-free.” How about the “gluten-free” rice and/or corn
cereals crowding the store shelves? Guess what? There's no gluten in
rice or corn. I've also seen “gluten-free” candy, fruit snacks,
soda and lots of other sugar-laden or artificially sweetened stuff,
all labeled so that you can feel good about feeding your kids things
that are inherently bad for them.
Americans
will spend over seven billion dollars
this year on products labeled “gluten-free.” And yet, because the
FDA has not yet codified a guideline for such labels, many of them
are misleading, being placed on products that actually do contain
some gluten, while most of the rest are simply unnecessary
affectations. And because these marketing-driven labels enable
manufacturers to jack up the prices, the only place you're going to
lose weight is in your wallet.
And yet, some people swear by it. They feel SO much better since they went gluten-free! They've lost unimaginable amounts of weight since going gluten-free. These Kardashian-wannabes are driving a growing number of restaurants into the “gluten-free” pool, causing food costs and prices to rise there, too. And I promise you, if there is even one legitimate Celiac sufferer in the small town in which I live, I will eat my gluten-free shoes.
According to Rhonda Kane, a registered dietitian and consumer safety officer at the FDA, “Eating gluten-free is not meant to be a diet craze. It’s a medical necessity for those who have Celiac disease. There are no nutritional advantages for a person not sensitive to gluten to be on a gluten-free diet.”
Dr. David L. Katz, of the Yale Prevention Research Center, echoes the opinion of many other medical and dietary professionals when he says, “For everyone else [not afflicted by Celiac disease], going gluten free is at best a fashion statement, and at worst an unnecessary dietary restriction that results in folly. It reflects a tendency to ingest the ever proliferating pop-culture perspectives on diet and health, without first separating the wheat from the chaff.”
Dr. Alessio Fasano, medical director of the University of Maryland Center for Celiac Research, reveals that many of the gluten-free products on the market can actually be unhealthy because manufacturers add extra sugar and fat to compensate for the texture and satisfying fluffiness that natural gluten provides. And most of these products lack the fortification of foods containing gluten. Commercial breads have been made with “fortified” wheat flour for decades. The iron and B and D vitamins this process imparts are often lacking in “gluten-free” foods.
Some practitioners have come up with a broad category, which they are labeling “gluten sensitivity,”
to cover people who don't have Celiac disease, but may still have “sensitivity” to gluten. The jury in the medical community is still pretty far out on this issue, and again, even if “gluten sensitivity” proves out, it only expands the field by a few percentage points. And even these practitioners agree that the vast majority of people who “go gluten-free” to lose weight or improve their health are just being scammed.
The
dictionary defines “scam” as “a fraudulent business scheme; a
swindle.” Other definitions include words like hustle, flimflam,
bamboozle, and con game. Scams traditionally exploit common human
foibles like
vanity, gullibility, irresponsibility, desperation and naïveté. And
when celebrities like Oprah Winfrey, who practices gluten-free
“cleansing,” fall for the scam, it spreads like wildfire.If someone you know – someone lacking a valid medical need – has begun singing the praises of being “gluten-free,” just shake your head and walk away. Keep in mind the old maxim, "Don't argue with idiots. They will drag you down to their level and then beat you with experience."
Now, if you'll excuse me, I have a loaf of bread in the oven and a pot of pasta on the stove. And since Kim and Oprah won't be dropping by for dinner, I'll probably have plenty to share. Tutti a tavola e mangiare!
Monday, October 15, 2012
Why Is Italian Treated Like A Second-Class Language?
I'm a little miffed today. That's
hardly an unusual state of affairs anymore. As I get older I find I
spend a lot of time being miffed. Guess it's all part of being a
curmudgeon.
I'm miffed today because of a recent
incident of “Giada Bashing,” the practice of saying unfounded
ugly things about Giada de Laurentiis. I've watched Giada for years,
I've cooked her recipes, I've met her and spoken with her and I find
her to be completely charming and utterly genuine. But the particular
bash I'm referring to is one that really pushes my buttons because it
is one that is not directed solely at Giada, but at Italians in
general. Specifically at the Italian language.
The comment was one I've heard many times; “She talks normal until she says something about some Italian ingredient. Then she has to say it with some fancy Italian accent.”
Okay......I'm counting to dieci.....that's ten in Italian. What part of this don't you understand? English is not her native language. She's freakin' ITALIAN! She is not putting on fancy airs, she is speaking her native language correctly!
But I run into this kind of linguistic racism all the time. Never mind the way things are pronounced in their mother tongue. The only “normal” way to speak is the American way. I'm constantly harping on “marinara” and “bruschetta,” for instance. The right pronunciation, the proper pronunciation, the correct pronunciation of these words is “mah-ree-NAH-rah” and “broo-SKAY-tah” – or, at least, “broo-SKET-ah.” It is not, never has been, and never will be “mare-uh-NARE-uh” and “broo-SHET-uh.” But when I say this, I am frequently looked at like an idiot child and told in no uncertain terms, “Well, I ain't from Italy. I'm from [pick a state] and that's just the way we say it there.” Implying, of course, that that automatically makes the blatant mispronunciation right.
And yet we Americans arrogantly laugh at people who come here from other places and mispronounce common English words. People who have thick accents or who place the emphasis on the wrong syllable or who can't wrap their tongues around certain letter combinations are all stupid, right? They “talk funny.” But not us. We can pronounce words in their language any old way we want, because, after all, we talk “normal.”
And the thing that grinds my gears the hardest is the fact that this proclivity seems to be directed at the Italian language more than any other. For reasons I just can't fathom, Italian seems to be a second-class language. Americans liberally flatten vowels, truncate words, and generally butcher a beautiful, lyrical tongue with verisimilitude and without recrimination. They don't do it with Spanish and they most certainly don't do it with French, but Italian seems to be fair game.
Take, for instance, the taco. Everybody says “TAHK-oh,” right? I know somebody who pronounces it “TACK-oh” and he sounds funnier than hell to most people. Have you ever heard anybody order a “BURRIT-oh?” Or a “kwes-uh-DILL-uh?” Of course not. Everybody knows how to pronounce “burrito” and “quesadilla.”
Or take French. When it comes time to confit something, I don't know of a single chef who says “KAHN-fit” instead of “cone-FEE.” The demi glace is always a “dem-ee GLAHS” and never a “dem-eye GLAYCE.” And even if you can't speak through your nose and swallow final consonants like the French do, most Americans at least give “kwra-SAHNT” (croissant) a legitimate try.
Even Asian cultures get their due. Most folks ordering a bahn mi sandwich these days know better than to ask for a “BAN-my.”
And yet, you're somehow “abnormal” if you ask people to properly pronounce marinara and bruschetta. I just don't get it.
There are elements in our society that consider it a laughable affectation for one to correctly pronounce “foreign” words. You're just being “uppity.” I disagree. It's a matter of etiquette, intelligence, and respect. We expect – nay, we demand – that people from other countries learn to “talk normal” when they come here lest we laugh them off the streets. And yet, that same expectation, that same demand, is seldom made of us. Americans, it seems, are allowed to be culturally ignorant with impunity. “Well, I ain't from any of them other countries, so I ain't gotta talk like they do.” How sad!
I'm not saying you have to take a crash course in Italian, but you can go a great distance by remembering a few simple rules. For instance, in any Italian word where there's an “A” – any Italian word – the “A” will be pronounced as “ah.” All Romance or Neo-Latin languages – of which Italian is one – share the same sound for the letter “A.” There are no “long” or “short” sounds – no “ā” as in “sale” or “ă” as in “cat.” Everything is an “ah” sound. Conversely, the Italian “E” is frequently pronounced like a long “A.” Which leads to another point: in proper, non-dialectical Italian, you always pronounce the final vowel. There are no silent “e”s. Thus, words like mascarpone and provolone are not correctly rendered as “MASS-car-pone” and “PRO-vuh-lone,” but as “mahs-cahr-POHN-ay” and “proh-voh-LOHN-ay.” And if that sounds too affected, I'll just start using the Italian “u” sound when I talk about your “pickoop trook” and I'll sound as silly to you as you sound to an Italian.
Maybe it's because Italians are too laid back to gripe. Or maybe just too polite. Mispronounce something in French and the French will come after you with pitchforks. With Italians, non è niente! Come on, Italians! Demand some respect for your language!
Okay. I'm dragging the soapbox back under the porch now and I'm going to go in and take my medicine. I'm going to turn on the TV and find a station where everybody “talks normal.” And as long as you don't come and tell me we're having spaghetti mare-uh-nare-uh with broo-shetta for supper, I'll be fine.
I'm miffed today because of a recent
incident of “Giada Bashing,” the practice of saying unfounded
ugly things about Giada de Laurentiis. I've watched Giada for years,
I've cooked her recipes, I've met her and spoken with her and I find
her to be completely charming and utterly genuine. But the particular
bash I'm referring to is one that really pushes my buttons because it
is one that is not directed solely at Giada, but at Italians in
general. Specifically at the Italian language.The comment was one I've heard many times; “She talks normal until she says something about some Italian ingredient. Then she has to say it with some fancy Italian accent.”
Okay......I'm counting to dieci.....that's ten in Italian. What part of this don't you understand? English is not her native language. She's freakin' ITALIAN! She is not putting on fancy airs, she is speaking her native language correctly!
But I run into this kind of linguistic racism all the time. Never mind the way things are pronounced in their mother tongue. The only “normal” way to speak is the American way. I'm constantly harping on “marinara” and “bruschetta,” for instance. The right pronunciation, the proper pronunciation, the correct pronunciation of these words is “mah-ree-NAH-rah” and “broo-SKAY-tah” – or, at least, “broo-SKET-ah.” It is not, never has been, and never will be “mare-uh-NARE-uh” and “broo-SHET-uh.” But when I say this, I am frequently looked at like an idiot child and told in no uncertain terms, “Well, I ain't from Italy. I'm from [pick a state] and that's just the way we say it there.” Implying, of course, that that automatically makes the blatant mispronunciation right.
And yet we Americans arrogantly laugh at people who come here from other places and mispronounce common English words. People who have thick accents or who place the emphasis on the wrong syllable or who can't wrap their tongues around certain letter combinations are all stupid, right? They “talk funny.” But not us. We can pronounce words in their language any old way we want, because, after all, we talk “normal.”
And the thing that grinds my gears the hardest is the fact that this proclivity seems to be directed at the Italian language more than any other. For reasons I just can't fathom, Italian seems to be a second-class language. Americans liberally flatten vowels, truncate words, and generally butcher a beautiful, lyrical tongue with verisimilitude and without recrimination. They don't do it with Spanish and they most certainly don't do it with French, but Italian seems to be fair game.
Take, for instance, the taco. Everybody says “TAHK-oh,” right? I know somebody who pronounces it “TACK-oh” and he sounds funnier than hell to most people. Have you ever heard anybody order a “BURRIT-oh?” Or a “kwes-uh-DILL-uh?” Of course not. Everybody knows how to pronounce “burrito” and “quesadilla.”
Or take French. When it comes time to confit something, I don't know of a single chef who says “KAHN-fit” instead of “cone-FEE.” The demi glace is always a “dem-ee GLAHS” and never a “dem-eye GLAYCE.” And even if you can't speak through your nose and swallow final consonants like the French do, most Americans at least give “kwra-SAHNT” (croissant) a legitimate try.
Even Asian cultures get their due. Most folks ordering a bahn mi sandwich these days know better than to ask for a “BAN-my.”
And yet, you're somehow “abnormal” if you ask people to properly pronounce marinara and bruschetta. I just don't get it.
There are elements in our society that consider it a laughable affectation for one to correctly pronounce “foreign” words. You're just being “uppity.” I disagree. It's a matter of etiquette, intelligence, and respect. We expect – nay, we demand – that people from other countries learn to “talk normal” when they come here lest we laugh them off the streets. And yet, that same expectation, that same demand, is seldom made of us. Americans, it seems, are allowed to be culturally ignorant with impunity. “Well, I ain't from any of them other countries, so I ain't gotta talk like they do.” How sad!
I'm not saying you have to take a crash course in Italian, but you can go a great distance by remembering a few simple rules. For instance, in any Italian word where there's an “A” – any Italian word – the “A” will be pronounced as “ah.” All Romance or Neo-Latin languages – of which Italian is one – share the same sound for the letter “A.” There are no “long” or “short” sounds – no “ā” as in “sale” or “ă” as in “cat.” Everything is an “ah” sound. Conversely, the Italian “E” is frequently pronounced like a long “A.” Which leads to another point: in proper, non-dialectical Italian, you always pronounce the final vowel. There are no silent “e”s. Thus, words like mascarpone and provolone are not correctly rendered as “MASS-car-pone” and “PRO-vuh-lone,” but as “mahs-cahr-POHN-ay” and “proh-voh-LOHN-ay.” And if that sounds too affected, I'll just start using the Italian “u” sound when I talk about your “pickoop trook” and I'll sound as silly to you as you sound to an Italian.
Maybe it's because Italians are too laid back to gripe. Or maybe just too polite. Mispronounce something in French and the French will come after you with pitchforks. With Italians, non è niente! Come on, Italians! Demand some respect for your language!
Okay. I'm dragging the soapbox back under the porch now and I'm going to go in and take my medicine. I'm going to turn on the TV and find a station where everybody “talks normal.” And as long as you don't come and tell me we're having spaghetti mare-uh-nare-uh with broo-shetta for supper, I'll be fine.
Wednesday, October 10, 2012
"Go Olive Garden?" I Don't Think So
Olive Garden Takes Another Step
Away From Being an Italian Restaurant
Anybody who reads my writing regularly – my, wasn't that alliterative? – knows how I feel about Italian restaurant chains, particularly Olive Garden. I eat there once in awhile – usually when I'm on the road and the choice is between there or Burger King. As I've frequently said, if you can't find a good Italian restaurant, there's always Olive Garden. But Darden Restaurant's latest marketing move might make me reassess that statement.
Before I go forward, let me back up. I ate at an Olive Garden recently; I had been given a gift card by well-meaning people who knew I “like Italian food.” <Sigh> So, I'm in town for a game and there's an Olive Garden and I've got this card........
Most dishes on Olive Garden's menu aren't too offensive; they aren't too Italian, but they aren't too offensive. It was late at night and I didn't want to go real heavy, so I ordered a simple spaghetti marinara. I specifically asked, as I always do in such places, for a real Italian portion. By that I mean something that's not served up in a feed trough carried to the table by two servers. Generally, a “child's” portion is what I wind up with. I can eat at least half of that.
As usual, the spaghetti was overcooked and bland. The sauce was okay for something that came out of a bag. The waiter came by and asked, “How is everything?” So, I told him. I asked him point-blank if the pasta came pre-packaged, refrigerated, and was just thrown into hot water and he said, “Yes, I think so.” Then he asked why I asked. I explained that the pasta was a little past al dente and that it had no flavor, as if there had been absolutely no salt added to the water. He commented, “People like you can always tell.” People like me. In other words, people who don't consider Chef Boyardee to be the ultimate in Italian cuisine. Then this Olive Garden waiter, standing in the middle of his own Olive Garden restaurant, asked me if I had ever been to a certain downtown Italian ristorante, the name of which I'm redacting to protect the guy's job. I was quite familiar with the place and I started explaining to him why the pasta there was so much better. I talked about artisanal suppliers and the superior texture of the pasta resulting from its being extruded through brass dies, and stuff like that. He thanked me for the information! All in all, other than encountering a refreshingly candid waiter, it was a typical Olive Garden experience. (I related this story to my son, a former waiter at another Italian chain place. “Geez, dad. At least we cooked our own pasta before we threw it in the refrigerator and reheated it.” See why I avoid chain places?)
Anyway, back to the topic at hand:
Darden's new bone-headed marketing ploy. According to an Associated
Press story, “Olive Garden is tossing out its famous 'When You’re
Here, You’re Family' slogan to cater to a more modern lifestyle.”
Oh, joy. Now it's going to be “Go Olive Garden.” I can't say for
sure, but this sounds like it was written by the same dreadful hack
who convinced the pork people to ditch “The Other White Meat” in
favor of “Be Inspired.” Or maybe the guy who sold McDonald's on
“I'm Lovin' It,” my personal winner for Most Despised Slogan.
The AP story continues: “Instead of evoking Old World charm, the new ads will feature brightly lit snapshots of modern life — little girls at ice skating practice, a woman striking a yoga pose, a group of friends taking a picture of themselves with a smart phone.” Doesn't that just scream “Italian?” Doesn't that just make you want to chow down on a platter of pasta? Doesn't that just make you sick?
According to one Jay Spenchian, Darden's executive vice president of marketing, the image of the traditional long family meal no longer reflects today’s hectic lives. And Olive Garden no longer reflects an Italian restaurant. It's become Applebee's with pasta.
In fact, in a blatant rip-off of Applebee's “2 for $20” gimmick, Olive Garden plans to serve up a “Dinner Today, Dinner Tomorrow” offering whereby you can grab a meal for now and they'll pack one up for you to take home. Kind of like leftovers, only on a grander scale.
They're trying to steer gullible rubes......er......I mean, potential customers into seeing Olive Garden not as a place where you have to come in and sit down with the whole family for a big meal, but more as a place where you can just dash in and grab a quick something for yourself. Ugh!
Can you think of anything more antithetical to the traditional Italian way of life? Italian meals are supposed to be leisurely family affairs where everybody sits down at the table and enjoys good food, good wine, and good conversation. “When You're Here, You're Family” is what it's all about! Any greasy spoon diner, dive, or truck stop can shovel out plates full of food for the hurried traveler on the go. This is what Darden wants? To be a high-priced truck stop with an Italian-sounding name? Go for it, buddies.
On the bright side, Olive Garden plans to emphasize what it calls “Lighter Italian Fare;” dishes that have 575 calories or less. Oh, you mean something closer to real Italian food? Something that doesn't come heaped up on a platter with “endless” side items? That's a step in the right direction.
But the idea of abandoning all semblance of even faux-Italian culture in favor of the “modern” way of life is revolting. If I want Italian fast-food, I'll go to Fazoli's.
Come to think of it, Fazoli's recent “upgrade” includes an attempt to look more Italian. They've done away with the schlocky décor and covered their walls with pictures of families enjoying Italian food. They, too, have a line of “light” entrees – except theirs have 400 calories or less. The food quality is about the same as Olive Garden's and it's cheaper.
Va bene! The decision is made. If I'm no longer “Like Family” at Olive Garden, I simply won't “Go.” From now on, if you can't find a good Italian restaurant, there's always Fazoli's.
Anybody who reads my writing regularly – my, wasn't that alliterative? – knows how I feel about Italian restaurant chains, particularly Olive Garden. I eat there once in awhile – usually when I'm on the road and the choice is between there or Burger King. As I've frequently said, if you can't find a good Italian restaurant, there's always Olive Garden. But Darden Restaurant's latest marketing move might make me reassess that statement.
Before I go forward, let me back up. I ate at an Olive Garden recently; I had been given a gift card by well-meaning people who knew I “like Italian food.” <Sigh> So, I'm in town for a game and there's an Olive Garden and I've got this card........
Most dishes on Olive Garden's menu aren't too offensive; they aren't too Italian, but they aren't too offensive. It was late at night and I didn't want to go real heavy, so I ordered a simple spaghetti marinara. I specifically asked, as I always do in such places, for a real Italian portion. By that I mean something that's not served up in a feed trough carried to the table by two servers. Generally, a “child's” portion is what I wind up with. I can eat at least half of that.
As usual, the spaghetti was overcooked and bland. The sauce was okay for something that came out of a bag. The waiter came by and asked, “How is everything?” So, I told him. I asked him point-blank if the pasta came pre-packaged, refrigerated, and was just thrown into hot water and he said, “Yes, I think so.” Then he asked why I asked. I explained that the pasta was a little past al dente and that it had no flavor, as if there had been absolutely no salt added to the water. He commented, “People like you can always tell.” People like me. In other words, people who don't consider Chef Boyardee to be the ultimate in Italian cuisine. Then this Olive Garden waiter, standing in the middle of his own Olive Garden restaurant, asked me if I had ever been to a certain downtown Italian ristorante, the name of which I'm redacting to protect the guy's job. I was quite familiar with the place and I started explaining to him why the pasta there was so much better. I talked about artisanal suppliers and the superior texture of the pasta resulting from its being extruded through brass dies, and stuff like that. He thanked me for the information! All in all, other than encountering a refreshingly candid waiter, it was a typical Olive Garden experience. (I related this story to my son, a former waiter at another Italian chain place. “Geez, dad. At least we cooked our own pasta before we threw it in the refrigerator and reheated it.” See why I avoid chain places?)
![]() |
| (Image courtesy Business Insider) |
The AP story continues: “Instead of evoking Old World charm, the new ads will feature brightly lit snapshots of modern life — little girls at ice skating practice, a woman striking a yoga pose, a group of friends taking a picture of themselves with a smart phone.” Doesn't that just scream “Italian?” Doesn't that just make you want to chow down on a platter of pasta? Doesn't that just make you sick?
According to one Jay Spenchian, Darden's executive vice president of marketing, the image of the traditional long family meal no longer reflects today’s hectic lives. And Olive Garden no longer reflects an Italian restaurant. It's become Applebee's with pasta.
In fact, in a blatant rip-off of Applebee's “2 for $20” gimmick, Olive Garden plans to serve up a “Dinner Today, Dinner Tomorrow” offering whereby you can grab a meal for now and they'll pack one up for you to take home. Kind of like leftovers, only on a grander scale.
They're trying to steer gullible rubes......er......I mean, potential customers into seeing Olive Garden not as a place where you have to come in and sit down with the whole family for a big meal, but more as a place where you can just dash in and grab a quick something for yourself. Ugh!
Can you think of anything more antithetical to the traditional Italian way of life? Italian meals are supposed to be leisurely family affairs where everybody sits down at the table and enjoys good food, good wine, and good conversation. “When You're Here, You're Family” is what it's all about! Any greasy spoon diner, dive, or truck stop can shovel out plates full of food for the hurried traveler on the go. This is what Darden wants? To be a high-priced truck stop with an Italian-sounding name? Go for it, buddies.
On the bright side, Olive Garden plans to emphasize what it calls “Lighter Italian Fare;” dishes that have 575 calories or less. Oh, you mean something closer to real Italian food? Something that doesn't come heaped up on a platter with “endless” side items? That's a step in the right direction.
But the idea of abandoning all semblance of even faux-Italian culture in favor of the “modern” way of life is revolting. If I want Italian fast-food, I'll go to Fazoli's.
Come to think of it, Fazoli's recent “upgrade” includes an attempt to look more Italian. They've done away with the schlocky décor and covered their walls with pictures of families enjoying Italian food. They, too, have a line of “light” entrees – except theirs have 400 calories or less. The food quality is about the same as Olive Garden's and it's cheaper.
Va bene! The decision is made. If I'm no longer “Like Family” at Olive Garden, I simply won't “Go.” From now on, if you can't find a good Italian restaurant, there's always Fazoli's.
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